NovaLash's LASHoff, the eyelash industry's first annual contest for eyelash stylists, is celebrating its 6th year! The contest is held by NovaLash Corporate to promote top Lash Stylists and Salons from around the country to help further develop their business. The contest also elevates awareness for both stylists and the public on proper application techniques and how a proper set of lashes should look. The title "NovaLash LASHoff Artist of the Year" will also prequalify the winner to compete in Lash Wars hosted by the National Eyelash Education and Safety Association (NEESA).
LASHoff is divided into two categories of winners. LASH Artist of the Year and Fans' Choice of the Year. LASH Artist of the Year consists of Stylists sending in a video entry that showcases the correct and very thorough way of applying NovaLash Eyelash Extensions by using the NovaLash Technique; glove technique, three length bonding technique, materials, Platinum Bond, one-to-one bonding, isolation, separation and educating a client before and after the application. One contestant will be chosen by a panel of judges to be crowned NovaLash LASH Artist of the Year.
Fans' Choice of the Year consists of Stylists sending in their best Before and After application photos using NovaLash products. Fans' Choice will be narrowed down to 3 finalists by LASHoff judges and will then let the public decide via Social Media and http://novalash.com/
The contest judges are comprised of an elite and highly experienced group of Advanced Master stylists, education professionals, industry insiders and top NEESA executives, including Eye Lash's Editor In Chief Alexa Sherman! Our own CEO, Sophy Merszei is also very involved in the decision making process as well. The Judges not only look for who has the "best" set of lashes but who applies them correctly, what products they use, what they teach their clients, and overall spokesmanship. The skillful use of spokesmanship is key, as the winners will serve as a Brand Ambassador of NovaLash for that year.
[Image courtesy of Joni Rae and Associates]