Post. Tweet. Snap. Pin.
With a myriad of social media channels to choose from and a busy schedule to boot, determining which to target can be difficult if you only have time for one. Here, Kierna Terrisse, creative director of California based BeautyMark Marketing, breaks down each platform so you can find the one that aligns best with you!
Twitter is best for … artists who can constantly spew out a plethora of newsworthy events. Think: in-studio happenings, trainings, and new services, products or specials. “It’s for someone who has short and sweet news to share and wants to do the bare minimum,” says Terrisse, who recommends tweeting seven times a week. “It’s about consistency. If you’re only putting up something every once in a blue moon, there’s no benefit.”
Instagram is best for … pre-planners who like to show off their lashing and brow skills. “It requires intention and thinking ahead of time when [capturing] before-and-after pictures,” explains Terrisse. “You’ve also got to post fresh photos because brows and lashes change. You don’t want them to look dated.”
Facebook is best for … diligent lash-and-brow-obsessed artists who dig surfing the net. “You not only want to post your work but also industry-related articles, howtos and videos,” says Terrisse. “It’s not about selling. It’s about giving clients information … with the goal of them sharing that information so others get to know about you.” You must put in the time or pay the price. “If you’re not constantly publishing, your page will get stale and won’t get impressions,” she warns.
Snapchat is best for … trendsetters with uberintriguing lives. “It’s a very in-the-moment, live situation,” explains Terrisse. “It’s good for on-the-go artists or someone with a lifestyle people would be interested in seeing behind-the-scenes.” Think: show- and event-hoppers, red carpet beauty masters or photo shoot artisans.
Pinterest is best for … dedicated artists who love trends and want to inspire. “You want to overwhelm whoever visits your site; it should be inspirational and they [should] see you as an expert!” says Terrisse, who notes Pinterest isn’t for slackers. “When you first start you have to spend a lot of time and energy to get the foundation going. You also have to pin your boards on evenings and weekends as most people are on the site during their leisure time.”
YouTube is best for … those who want to share techniques and aren’t camerashy. If you still want to use the platform, but don’t want to shoot your own how-tos, “you can share other brands’ or artists’ videos to show who’s [aesthetic] you align with,” explains Terrisse.
–by Molly Church