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Say I Do to These Lash Marketing Tips!

Bridal eyelashes

Looking to expand your bridal clientele? Try these tips from Lynn La Palermo, master lash stylist, trainer and owner of Occhi’ Lash & Brow Studio in Oakbrook Terrace, Illinois.

Buddy up with bridal shops. Drop off a beautiful and informative palm card showing a bride in lashes at local bridal shops. These businesses are typically very accommodating and will leave your cards on a table for brides to pick up.

Connect with traveling makeup artists. Partner with local traveling makeup services, and request that their makeup artists recommend your lash extension services when they do a consultation. Even better: Apply lashes on the makeup artists; they’ll be your walking billboard!

Plant the (site) seed. On your website gallery, always include some pictures of brides and their bridal parties wearing your lashes. It plants a seed!

—by Karie L. Frost