NovaLash Announces the Winners of the LASHoff Competition

Kelley Delmonico, NovaLash CEO Sophy Merszei and Sarah-Anne Barham

An exciting night was had by all on February 7, 2017, when lash artists near and far converged at the Hotel Derek in Houston to crown the NovaLash 2017 LASHoff Lash Artist of the Year, U.K.’s Sarah-Anne Barham of Sarah-Anne’s Beauty, and Fans’ Choice Winner, Kelley Delmonico of New Reflections in Plymouth, Minnesota.

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“Sarah exemplifies the standards, professionalism and techniques that have become synonymous with NovaLash,” says NovaLash CEO Sophy Merszei. “The quality and time she dedicates to her work, coupled with her sensational artistry, put her a step above.”

As Lash Artist of the Year, Barham receives over $25,000 in cash, prizes, advertising, marketing and travel with NovaLash. “All of my success I owe to NovaLash,” she says. “Not only have they given me outstanding education and the best support I could ask for from a company, but the brand itself is the best out there!”

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As for Fans’ Choice winner Delmonico, who an online audience cast votes for after viewing the finalists’ still images, takes home a prize package valued at $10,000. “Kelley’s work and her commitment to customizing each of her client’s look is what makes her the fan’s favorite,” says Vanessa Max, LASHoff coordinator.

Eye Lash editor-in-chief Karie L. Frost, a judge in the competition, was on the scene to speak to the winners directly after their crowning as top lashers. Watch and be amazed by these rising stars’ poise!

[Photo & Video: Courtesy of NovaLash]