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Post. Tweet. Snap. Pin.With a myriad of social media channels to choose from and a busy schedule to boot, determining which to target can be difficult if you only have time for one. Here, Kierna Terrisse, creative director of California based BeautyMark Marketing, breaks down each platform so you can find the one that aligns best with you!Twitter...
eye shadow
Vivid pigments aren’t anything new; it’s inventive applications that are truly changing the beauty landscape. Sky Liner Practice makes perfect when creating precise straight lines and sharp points, according to makeup artist Daniel Avilan. “I just would draw lines over and over and over again until it came naturally,” he says.Eyes: MAC Chromaline...
Eye lashes
Before you let clients point the finger and blame you for poor retention, first take a look at some culprits on their end. Here, Stefani Altieri, master lash educator and medical esthetician for The Lash Shop and StellaLash Academy, shares what factors could be to blame—and how to address them.1) Touching Lashes Often: Fingers’ natural oils...
Learn about NovaLash's latest fume-free adhesive, ideal for sensitive eyes. This glue is instantly water and oil-proof. It's great for clients that love to swim, shower or do hot yoga right after their appointment. Watch the video to learn more!
For the third consecutive year, Ardell  lashes was a proud Ruby sponsor of the annual Make-Up Artists and Hair Stylists Guild Awards (MUAHS) held Sunday February 19, at the NOVO Theatre in Los Angeles.  The crowd of more than 500 attendees gathered to celebrate the transformative work of make-up artists and hair stylists from top television shows...
Kelley Delmonico, NovaLash CEO Sophy Merszei and Sarah-Anne Barham
An exciting night was had by all on February 7, 2017, when lash artists near and far converged at the Hotel Derek in Houston to crown the NovaLash 2017 LASHoff Lash Artist of the Year, U.K.’s Sarah-Anne Barham of Sarah-Anne’s Beauty, and Fans’ Choice Winner, Kelley Delmonico of New Reflections in Plymouth, Minnesota.RELATED: Gentle Cosmetic...
To take care of your clients, you must first take care of yourself. Here’s how to prevent some of the most common health concerns among lash and brow techs.As a beauty professional, you spend countless hours taking care of your clients. But because the work of a lash and brow technician can place stress on both body and mind, it’s equally...
Lips as rayless as midnight: It seems a dark dream for beauty—one with few legs in the real world. And yet, slowly but surely, those with a major makeup obsession are brandishing pouts painted in pitch-dark pigments. Not surprisingly, the movement is gaining momentum thanks to catwalk artistry; backstage at Marc Jacobs’ Fall/Winter show, makeup...
Have you been marketing to Latinas? If not, you should: According to TABS Analytics’ Third Annual Beauty Study conducted in October 2016, Hispanic women are major players in the purchasing of cosmetics and skin care.RELATED: Set Standards and Lash Integrity with Your ClientsThe study found that over the past three years, Hispanic women’s...