News

Spanning half a century, Star Trek and its loyal fans cross generations, influencing ideas and aesthetics of gender, race and intergalactic potential. As the sci-fi saga continues, M·A·C and Star Trek’s latest cinema generation join forces in an exclusive makeup collaboration of cosmically charged hues. The collection features 25 products...
When NovaLash CEO Sophy Merszei created LASHoff, the first annual contest for eyelash stylists six years ago, she wanted to give entrants the opportunity to further develop not only their skills but also their businesses by recognizing their hard work in a segment of the industry that has seen increasing growth and consumer popularity. Tonight...
RevitaLash Cosmetics celebrates their 10 Year Anniversary this year! Dedicated to transforming the appearance of thin, lackluster lashes and brows, what started as inspiration from the founder, Dr. Brinkenhoff’s wife, Gayle, led to the creation of premium products trusted and loved by millions, around the world. In honor of the brand’s 10 Year...
Mondays at Racine is an Academy Award nominated documentary based on a salon owned by two sisters in Long Island that offers free services to cancer patients every third Monday of the month. In the documentary, the sisters uses Japonesque false eyelashes to treat clients. After seeing their lashes being used in the film, Japonesque has partnered...
Get into the spirit of the season with our guide to services and gifts for gorgeous eyes. View the full guide in our digital edition and check out more product picks below. Offered in a shimmering, festive shade, the Tweezerman Gold Star Gift Set includes Tweezerman’s Ultra Precision Slant and Pointed Tweezers, ProCurl Eyelash Curler and LED...
Since its inception nine years ago, RevitaLash Cosmetics has supported breast cancer research. This October RevitaLash joined City of Hope, a leading cancer research and treatment center, to hold the second annual Gayle Brinkenhoff Breast Cancer Symposium. On October 8, 2015, the symposium brought together research scientists and clinicians at the...
Borboleta is partnering with renowned New York City master lash and makeup artist Christian Zamora to develop the company’s artistry program and expand its network of accredited artists, experts and thought leaders.  “To say I am honored to be working with Christian is an understatement,” says Borboleta’s CEO and Founder Kim Jaynes. “I am still...
Tickets are on sale now for Kelley Baker's Brow Education Tour being held next in Houston, Texas on November 15, 2015.Kelley Baker, an award winning arch and celebrity makeup artist, is traveling to Houston, Texas as the next stop on her Brow Education Tour. The broweducation class is being held November 15 from 1:00 to 4:00 PM. at the J.W....
Do you have what it take to represent NovaLash?What do you think of when you hear the words "Brand Ambassador"? Being a Brand Ambassador means you are an achiever who aspires to be the walking and talking embodiment of the NovaLash brand, products, and services. It means that you place value in what you do and take pride in how you can offer your...