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The Advantages of Marketing Beauty Products to Latinas

Have you been marketing to Latinas? If not, you should: According to TABS Analytics’ Third Annual Beauty Study conducted in October 2016, Hispanic women are major players in the purchasing of cosmetics and skin care.

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The study found that over the past three years, Hispanic women’s purchasing power in cosmetics has sharply risen, and the group now accounts for 15 percent of all category buyers, 24 percent of all heavy buyers of cosmetics and 20 percent of heavy skincare buyers.

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“Millennial and Hispanic women are the clear drivers in the beauty market and account for almost 60 percent of all sales,” says Dr. Kurt Jetta, CEO and founder of TABS Analytics. Meaning: They’d make the perfect clients for your services and your retail business!

[Image: Getty Images]