Iconic artist and fashion visionary Pat McGrath launched her first ever product Gold 001 at Paris Fashion Week. The launch event was attended by a collection of models and celebrities including Hailey Baldwin, Bella Hadid and Stella Maxwell and Kris Jenner. The event took place in the beautiful Jardins des Tuileries forming an impromptu and unusual launch moment for Paris Fashion Week. Pat McGrath’s Gold 001 debuted on the runway at the most recent Prada show during Milan Fashion Week. Kim Kardashian attended and has already been photographed in the product for her Violet Grey shoot.
The product will be part of a limited edition run of 1000 and will be usable to accentuate eyes, lips and skin with blinding luminosity. The packaging advises its user that it “causes a heightened sense of confidence and a potential overdose of glamour”. Gold 001 will be available later this month at patmcgrath.com.
[Image courtesy of Daria Strokous]