Articles

Dorit Thies
Los Angeles based beauty photographer Dorit Thies offers some advice in finding the right makeup artist. What are the top three qualities you look for in a makeup artist?“Talent first. Talent comes from within— from the desire to be successful and to have high integrity. I love seeing a portfolio with a good variety of natural ‘no makeup’ looks,...
1) Lashes to Lust: Rather than simply brush on black mascara and call it a day, backstage beautifiers brought in everything from brightly-hued mascara to artfully placed lower-lash falsies to painted-on batters. At Jeremy Scott, makeup artist Kabuki heightened the pigment payoff of his chosen eye shadow shade by coating lashes in the corresponding...
NovaLash
The Lash & Brow Academy and NovaLash are offering over 50 training opportunities in California this year. The application of eyelash extensions is a highly technical and meticulous process requiring well-trained estheticians and cosmetologists to perform the procedure.  Unlike traditional false eyelashes, which are applied as a single strip...
allergy season
Spring rebirth and renewal can definitely throw a wrench in your clients’ lash extensions. When dormant trees spring back into action, they release pollen into the air, and this particular pollen tends to be the leading cause of allergies in the spring months. When allergies strike, eyes water, skin puffs and lids itch, leading to increased eye...
eyelash cleaning
There may be a step you’re leaving out that’s vital to successful lashing: cleansing clients’ natural lashes prior to adhering extensions. Why is this step so crucial? “Cleansing is important for maintaining natural lash health as well as extending retention,” says Sandra Duarte, lash artist and LASH411 creator. She likens it to caring for your...
Jessica Le of Amazing Lash Studio
In four short years, Jessica and Edward Le created a franchise empire that benefits everyone it touches, from its owners to customers and employees.When Jessica Le’s lashing hobby quickly turned into a high-demand service, she and her husband Edward knew they had a hot commodity on their hands. The duo opened their first Amazing Lash Studio in...
eye lashes
Looking to broaden your service menu offerings? Courtney Buhler, founder and lead artist of Sugarlash PRO and maker of CurlPerfect Lash Lift, gives you five reasons to add lash lifting to your repertoire.1. It attracts a wider clientele. “Not everyone loves the maintenance of eyelash extensions, and other people feel cost is a factor,” says Buhler...
Think falsies are one-size-fits-all? Think again! You can truly give clients a one-of-a-kind look by layering strip, individual and accent lashes. Here, Ardell shows three ways to layer false lashes over its Wispies Strip Lash for truly unique results.Individual Flare: Individual lashes help to fill in sparse areas in your design, create more...
Winx Lash and Makeup Studio
With simply the willingness to believe, Trishia Wiggins built a studio from the ground up that's a personal reflection of her family.Trishia Wiggins first dreamt of becoming a surgeon, but soon realized that life doesn’t always go as planned. “Life had another direction for me,” she shares. “After taking on raising my legally blind niece, Angelica...