Articles

Faith Kim JB Lashes
Before JB Lashes became a force in the eyelash industry, the company was a business school project meant to simulate the process of pitching to potential investors. “In my final year of business school, we had to create and present a business model to angel investors and venture capitalists,” recalls JB Lashes cofounder and chief creative officer...
charity
Looking to give back to your community, but not sure how to start the process with your brow or lash business? Try these ideas to put your business on the path to becoming socially responsible.1) Implement Quarterly Staff Volunteering Each quarter, gather your staff and spend an afternoon volunteering together. Whether you volunteer at the same...
eyelash tips
When it comes to cyanoacrylate (CA) adhesives, urban legends swirl around faster than the dehumidifiers people rush out to buy. Here, we’ll demystify a big myth for you about storing lash extension adhesive in the refrigerator to extend its shelf life.RELATED: NovaLash Training Schedule 2017This misconception began with a grain of truth but then...
eyelash curl
You, the lash artist, are exactly what your title says: an artist. Every time you create a lash design for your clients, you’re customizing a style based on more than what the latest celebrity is sporting; you’re taking into account several factors: eye shape, age, profession, lifestyle and more. There’s no doubt: Mapping lash designs “isn’t one-...
Erika Gallagher Lashology
Sometimes what ails us pushes us on a path to discovery—and success. Such is the case for Denver-based Lashology Lash & Beauty Studio owner Erika Gallagher: Suffering from acne throughout her teen and young adult years, she took an intense interest in skin care, eventually deciding to ditch her job in human resources and take her business...
eyebrow art
First, we saw feather brows in our feed. Then, barbed wire arches, followed by dragon eye framers, glitter-decked brows, sequins, flowers and more.Instagram’s beauty rebels continue to push boundaries, experimenting with the idea of brow art by arranging their enviable arches into gelled points and cowlicks—and occasionally dressing them with...
diamond encrusted lips
Whereas last season sparkle dressed eyes and brows, this spring the twinkle is traveling south to the lips. At DKNY, makeup artist Pat McGrath waged a glitter crusade with two variations: metallic raspberry lips lustered with micro-fine red glitter in the middle and chocolate brown pouts fully shellacked in sparkle. “It’s quite a modern way to...
A renewed interest in faux batters may have the masses going massive with their lashes, but makeup artists are taking a studied approach, referencing past decades for inspiration while integrating modern textures and techniques to bring their creations to the here and now. Here, backstage beauty fixture Katie Jane Hughes merges retro lash love...
Amazing Lash Studio, the fastest growing eyelash extension concept in the country, today announced the launch of Be the Face of Amazing Lash Studio, a model search aimed at discovering three amazing lash models to represent the nationwide brand.The search kicked off today and entries will be accepted on-line at amazinglashstudio.com until August...