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Articles

salon marketing tips
With in-person marketing now a thing of the past, being authentic is more important than ever in the new era of online marketing. In essence, that means putting you back into the picture. “In the digital world, we’ve removed human communication,” says master lash artist and The Lashprenuer business coach Tara Walsh. “There are just words, pictures...
word of mouth
1) Set the Atmosphere - Use soft, fresh sheets; play relaxing music; and keep service areas organized and sanitized. “Clients love [familiar environments] and will refer everyone they know because they’ll know you’ll take care of their referrals as you do them,” says Jaynes, who notes that loud music, chomping on gum, dirty spaces and...
Lilly Ghalichi
Today’s luxe strip lashes can cost a pretty penny, and if you’re retailing them to your clients, you certainly don’t want to be blamed for any prematurebreakdown due to improper care. We reached out to Lilly Ghalichi, maker of Lilly Lashes by Lilly Ghalichi (loved by Jennifer Lopez and Lady Gaga!), to lend her expertise on best practices for...
eyelash adhesive
There is no price that can be put on your professional reputation. When doing your homework prior to selecting an adhesive, consider the health and safety of your clients, your own health and safety as a professional, and the ability to maximize your earnings. To do this, ask these five questions:1) Can I see toxicity, mutagenicity and purity...
understanding microblading
Think you know every brow tattoo term out there? Here’s a rundown of the lingo that’s being permanently etched in microblading terminology.3D, 4D or 6D Brows Microblading pros rely on multiple ink colors to add dimension to their hair strokes, with 3D meaning three ink shades or needles are in play, while 4D and 6D each mean the same with the...
damaged eyelash extensions
As lash artists, you hope that your clients will remain faithful to you—but there’s never a guarantee. What if they leave you for another artist who damages their lashes? They may return to you for much needed TLC, but it’s always good to keep them informed about what a botched lash job looks like—in the event they stray. Here, Lisa Sbragia, owner...
eyelash extensions for men
We’ve said it before, and we’ll say it again: Lash extensions aren’t just for the ladies. According to Loreta Jasilionyte, founder of Flawless Lashes by Loreta in Crawley, United Kingdom, “nude lashes” for men is becoming an increasingly requested service in Europe and Russia, and she points to the fact that European lash competitions have even...
Melissa Clifton-Bahr
After finding her own healing in brow shaping, Melissa Clifton-Bahrs opened Arch Brow Bar to set clients up for brow services.When Melissa Clifton-Bahrs envisioned her career, that picture included her as a graphic artist. While in pursuit of her art degree, the tragic loss of her older brother shattered that dream, causing her to reevaluate what...
NovaLash Better Business Bureau
For the third year running, the Better Business Bureau recognized Houston-based NovaLash as a Winner of Distinction, in acknowledgement of the eyelash extensions company's commitment to quality in the workplace.VIDEO: Watch NovaLash’s Glove Technique“We work hard to provide topnotch service to our customers and clients, and it’s an honor to be...