Articles

eyelash competition
Eyelash experts share the ins, outs, do’s and don’ts of competition lashing.“‘I’d love to compete, but I don’t think I’m good enough yet.’ People say this to me all the time,” says Emily Lee, competition director of Lash Wars, America’s biggest eyelash competition held at the International Beauty Show (IBS) Las Vegas. “But how do you know what you...
eyelash cleaner
You know to retail your lash extension clients gentle, solvent-free cleansers for homecare, but are you using these cleansers as the first step in your service? As LASH411.info creator Sandra Duarte informed Eye|Lash readers last issue, a clean lash is a lash that’s optimally ready for adhesive. “You want to bond to the lash, not to the dirt on...
eyelashes for brides
With wedding season underway, you may find your appointment book filling with brides-to-be. In order to put them on the path to beautiful wedding-day lashes, follow these countdown tips.One Month OutInvite bridal clients in for their initial application consultation. Encourage the bride-to-be to bring in images for a visual of what she likes, and...
Jenelle Paris
Not all love affairs should be kept secret. Case in point: Lash Affair by J. Paris. After working as a spa owner and esthetician specializing in makeup, waxing and facials, Jenelle Paris experienced love at first lash when she took an extensions class eight years ago. Hooked as soon as the liaison sparked, Paris began booking her schedule...
Gigi Hadid Moschino Runway
While the current push for precise brows and beyond-lush lashes can be attributed to a certain reality television family, makeup artist Tom Pecheux found his inspiration for the Moschino Spring/Summer 2017 show in a different group of goddesses: the original “’Supes” of the ’90s.RELATED: Unveiling Spring’s Brightest Beauty TrendsDrawing upon what...
eyelash business
Without your clients you wouldn’t have a business to operate. So when it comes to branding, it’s a no-brainer that clients—their wants and needs—can be a key factor in helping you refine your brand. Here, JB Lashes cofounder Faith Kim offers advice on gathering client intel and putting it into practice.Intel #1: One-on-One Conversations Approach...
no scissors
A recent YouTube video in which the vlogger proclaimed her extremely lengthy lashes are the result of regular trims hit a fever pitch when commenters debated the merits of this claim. Half of the commenters believed the practice of nipping the lashes works like snipping split ends from hair; the other half cried foul. Which is it?RELATED: The...
Sugarlash Pro
Sugarlash PRO aims to change lash extension education with its newly developed online and in-person LashPRO Academy. Offering five courses, including Classic Lashes, Volume Lashes, Advanced Styling, Lash Lift and LashPRO Accelerator, the LashPRO Academy helps buildout lash artists’ skill sets. Though the courses are online (Classic and Volume have...
eyelash adhesive
Having trouble with retention and dry time? You may want to look at the way you apply your adhesive. “One of the most common causes of slow dry time and poor retention is applying too much adhesive,” says Amanda Jacobellis, CEO of Makeup Mandy Los Angeles and creator of LAshX. She notes that Cyanoacrylate should be applied in an extremely thin...