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NovaLash CEO, Sophy Merszei, recently named 18 elite lash artists from around the globe as NovaLash’s 2017 class of brand ambassadors. This talented squad of lashers will represent Novalash with the press, at trade shows and to mentor students.“We are so proud of this talented group of certified professionals,” Merszei says. “Their knowledge and...
From coast to coast, eyelash extensions are all a-flutter. But would they make a positive addition to your spa menu?The business of eyelash extensions is booming: In 2012, research company Mintel noted that 52 percent of women surveyed regularly obtain eyelash extensions or tinting. That same year, Women’s Wear Daily wrote that lash enhancements...
When LA socialite and entrepreneur Lindsay Faulk recently opened Glam Boutique Spa in Woodland Hills, CA, she envisioned a space for young women to gather with their girlfriends and enjoy top quality skin care and spa treatments. The “girls’ day” vibe is clear in the feminine-but-not-too-girly decor, including lots of plush petal pink, gold...
Cosmoprof has announced that it will be launching a new app on January 1, 2017. Designed to help hairstylists and beauty pros to take their creativity to the next level, the Cosmoprof app streamlines the business of beauty. The app allows for taking payments via Square, storing client info, creating customizable schedules, gleaning inspiration and...
Whose lash-focused Instagram accounts inspire you every day? We asked Amber Rasmussen, marketing director of Bothell, Washington–based London Brows, for some of her favorites. Here’s what she’s loving now, and why: @LashesbyLia Master lash artist and educator Lia Juhas has a huge following. She posts beautiful, unique photos, plus great tips and...
With temperatures cooling down and party season heating up, lashes need extra special love around the holiday months. Clients in pursuit of a little extra party glamour may be tempted to pick up a tube of mascara, so it pays to school them on which options are extension friendly. It’s also prime time to fortify natural lashes and brows against the...
The holidays present the perfect opportunity to express your gratitude and affection for key people in your life. From a professional perspective, seasonal giving is also your chance to make a positive and lasting impression that will benefit your lash business in the coming year. Fortunately, you don’t need to spend a lot of money to show your...
With the rise of social media, you might be wondering if you actually need a website. Well, you need one if you want total control over your business’s online profile. A finely tuned website is a powerful marketing tool to complement your social media efforts.      Simple Design: The most effective websites are simple, functional and easy to...
[Image: Getty Images]
Many lash artists are natural givers who tend to put the needs of clients and loved ones ahead of their own. With the busy holidays upon us, take these steps to ensure you will actually have energy left to enjoy the season.STEP 1. Create BoundariesThe holidays generate increased interest from new clients, and regular clients usually want to come...