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President Barack Obama recently named Dermalogica founder Jane Wurwand one of four new White House PAGE (Presidential Ambassador for Global Entrepreneurship) ambassadors for 2016. The honor was announced in June at the Global Economic Summit in Palo Alto, California.Established in 2014, the PAGE initiative is a collaboration between noted American...
Posh Lash
In 2008, Tracy Scrima was working as an occupational therapist when her 36-year-old aunt was diagnosed with stage-3 breast cancer. “I began to explore ways to help my aunt feel and look good again after her treatments,” says Scrima. “I decided to attend Lavish Lash training. My trainer, Crystal Boyd, became my mentor and friend. It was love at...
Perfect365 beauty app announces virtual try-on eyelashes
Perfect365, a free beauty app that allows users to virtually try on an array of makeup looks created by beauty professionals, has announced a new feature that lets app users test out various eyelash styles. The virtual, try-before-you-buy lashes, in partnership with Salon Perfect lashes and Ardell lashes, allow users to experiment with various...
[Image: Getty Images]
Lash memberships are rising in popularity. Examine the pros and cons to determine if this model might be right for your business. Setting the Ground Work It’s simple economics: As more lash salons crop up coast to coast, competition heats up. Artists and owners alike are seeking new ways to stand out, attract new clients and keep them coming back...
Give your clients something to celebrate with sparkly, colorful lash and brow looks. With the winter holidays—and holiday parties—on their way, ’tis the season to add some extra color and sparkle to your lash and brow services. “The demand for specialty lashes definitely increases at this time of year,” says NovaLash brand ambassador Lauren Wade,...
   Sneak peek behind the Holiday Glam cover shoot. The day before the photo shoot, NovaLash ambassador Fotini Filini designed a glam holiday lash look for cover model Autumn Kendric at The Lash & Brow Academy in Woodland Hills California.To create the look, Fotini used NovaLash American Volume Lashes and Candied Lashes in Licorice (black)."I...
professional eyelash artist contenst NovaLash
Submissions are now open for NovaLash’s LASHoff 2017, the eyelash industry’s first annual eyelash stylist contest. All NovaLash certified lash artists may enter to win the coveted titles of Lash Artist of the Year 2017 and Fans’ Choice 2017.Now in its 7th year, LASHoff aims to highlight the industry’s top lash stylists and salons from around the...
how to apply lash extensions faster
When it comes to lashes, reducing the amount of time it takes to complete a full set can be one of the biggest factors in helping to grow your business. Less time per set means more clients in your chair — and more money in your pocket. Work smarter, not harder, with NovaLash’s Glove Technique, as explained in the video below!
Sleeping on your back is the best position for your spine, your facial skin and your lash extensions. Yet according to the Better Sleep Council, 85 percent of Americans sleep on their sides or stomachs. So how do lash pros encourage clients to adopt lashfriendly sleeping habits?Here are some of our favorite tips from industry experts!“I recommend...