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salon marketing tips
With in-person marketing now a thing of the past, being authentic is more important than ever in the new era of online marketing. In essence, that means putting you back into the picture. “In the digital world, we’ve removed human communication,” says master lash artist and The Lashprenuer business coach Tara Walsh. “There are just words, pictures...
You take pride in your work and the upmost care of your clients and workspace, but no matter how meticulous and careful you are, accidents happen. Whether the fault lies with you or your client when things go awry, the responsible party is you. Here, we quizzed insurance pros to find out scenarios that could put you in financial jeopardy and how...
word of mouth
1) Set the Atmosphere - Use soft, fresh sheets; play relaxing music; and keep service areas organized and sanitized. “Clients love [familiar environments] and will refer everyone they know because they’ll know you’ll take care of their referrals as you do them,” says Jaynes, who notes that loud music, chomping on gum, dirty spaces and...
alopecia awareness
With September being Alopecia Areata Awareness Month, you may want to bone up on your knowledge of this autoimmune disease. Typically affecting people younger than 20 (though it does affect all ages), alopecia areata causes the immune system to attack hair follicles, leading to hair loss—which can include brows and lashes. The good news: In 90...
Lilly Ghalichi
Today’s luxe strip lashes can cost a pretty penny, and if you’re retailing them to your clients, you certainly don’t want to be blamed for any prematurebreakdown due to improper care. We reached out to Lilly Ghalichi, maker of Lilly Lashes by Lilly Ghalichi (loved by Jennifer Lopez and Lady Gaga!), to lend her expertise on best practices for...
eyelash adhesive
There is no price that can be put on your professional reputation. When doing your homework prior to selecting an adhesive, consider the health and safety of your clients, your own health and safety as a professional, and the ability to maximize your earnings. To do this, ask these five questions:1) Can I see toxicity, mutagenicity and purity...
understanding microblading
Think you know every brow tattoo term out there? Here’s a rundown of the lingo that’s being permanently etched in microblading terminology.3D, 4D or 6D Brows Microblading pros rely on multiple ink colors to add dimension to their hair strokes, with 3D meaning three ink shades or needles are in play, while 4D and 6D each mean the same with the...
damaged eyelash extensions
As lash artists, you hope that your clients will remain faithful to you—but there’s never a guarantee. What if they leave you for another artist who damages their lashes? They may return to you for much needed TLC, but it’s always good to keep them informed about what a botched lash job looks like—in the event they stray. Here, Lisa Sbragia, owner...
eyelash extensions for men
We’ve said it before, and we’ll say it again: Lash extensions aren’t just for the ladies. According to Loreta Jasilionyte, founder of Flawless Lashes by Loreta in Crawley, United Kingdom, “nude lashes” for men is becoming an increasingly requested service in Europe and Russia, and she points to the fact that European lash competitions have even...