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Perfect365 ®, the free makeup and beauty app loved by celebrities and more than 80 million users that is leading the digital beauty evolution, announced a partnership with Ardell, a line of lashes and other beauty products.Although faux lashes were first developed decades ago, the growing rise in popularity has reached a peak in recent years....
mixing lipstick colors
Billy Mercer knows a thing or two about personalizing lip color. As a face painter who’s made up everyone from former First Lady Laura Bush to supermodel Christy Turlington to the everyday brides he works with at Lip Service XO (a beauty concierge he co-owns with creative director Jamie Breuer in Austin, Texas), Mercer’s clientele is varied. But...
Survey results
Consumers love feeling better after getting their brows and lashes done, and a new survey by Glad Lash Inc. concludes that the work makes the professionals behind the chair happy as well.Glad Lash Inc. announced the results of their first-ever Professional Lash and Brow Artists' Industry Survey, which focused on eyelash and brow artists and was...
popular eyelash products
From hot hues to front-line designs, the features showcased here are getting serious love from the lash industry.StellaLash Natural Lash Volume comes in 0.7 diameter C and D curls, and makes creating Volume lash fans easy thanks to the three different lash lengths on each strip. Glad Lash Signature Mink Lashes are made from luxuriously soft,...
Maybe you locked down a lash extension schedule for your bride-to-be or maybe you didn’t. Either way, you may think you have nothing more to offerher. Not true! Try these bridal-targeted service and retail tips as well as product recommendations to ensure happily-ever-after sales!RELATED: 3 Helpful Tips for Perfect Wedding-Day Lashes“Make sure she...
BREAKING NEWS: Deborah Carver, CEO of Creative Age Publications, will be honored during next year’s City of Hope Gala (held during Cosmoprof Las Vegas) as the 2018 Spirit of Life Award honoree for her dedication to the beauty industry and support of world-renowned cancer treatment and research center City of Hope. Carver has advocated tirelessly...
eyelash business
Once upon a time, when the lash industry was in its infancy, the selection of available extensions wasn’t exactly extensive. But as the demand for semi-permanent fringe has continued to grow, companies are engineering all sorts of new options. What are some of the biggest innovations that have lashers talking? For starters, manufacturers have been...
eyelash competition
Eyelash experts share the ins, outs, do’s and don’ts of competition lashing.“‘I’d love to compete, but I don’t think I’m good enough yet.’ People say this to me all the time,” says Emily Lee, competition director of Lash Wars, America’s biggest eyelash competition held at the International Beauty Show (IBS) Las Vegas. “But how do you know what you...
eyelash cleaner
You know to retail your lash extension clients gentle, solvent-free cleansers for homecare, but are you using these cleansers as the first step in your service? As LASH411.info creator Sandra Duarte informed Eye|Lash readers last issue, a clean lash is a lash that’s optimally ready for adhesive. “You want to bond to the lash, not to the dirt on...